On International Women’s Day beauty gurus descended on Japan House LA to celebrate the launch of Shiseido Makeup’s new ControlledChaos MascaraInk—Shiseido Makeup's newest addition to their Inks collection that come in colors like Black Pulse, Sapphire Spark, Violet Vibe, and Emerald Energy. The key to this new mascara is its memory flex bristles that stay strong throughout the mascara’s entire lifespan. “This patented material allows the bristles to bounce back to a steady state after they pass through the wiper,” explains Gail Boyé, SVP of Global Product Development for SHISEIDO Makeup. The event started with guests watching a Shibori Dye demonstration by Lisa Silvera (Soulvera) as they sipped Montechiarra Prosecco and took in the Hollywood Walk of Fame view. Party-goers entered into a dining room inspired by Ginza’s iconic crossing. The rush of people, sound, and light at Ginza Crossing after dark served as the jumping off point for both the bold, full-coverage colors in the range and the shade names that reflect the energy of this unique locale. “Worn alone or layered over black, these rich, saturated colors really pop at night,” says James Boehmer. The evening drew in the likes of Rowan Blanchard (Splitting Up Together), Cara Santana (Vida), Yi Zhou (Enigma of the Infinite), Becca Tilley (@beccatilley), Deepica Mutyala (@deepica), Rachel McCord (@iamrachelmccord), Sona Gasparian (@sonagasparian), Diana Madison (@dianamadison) and more. As the night commenced, Shiseido Makeup Global Color Artist Patrick Ta presented opening remarks as guests dined on a traditional Japanese bento box, and later, tested and played with the ControlledChaos MascaraInk. Each guest took home a handmade Shibori Dye makeup bag and all four vibrant colors. shiseido.com
