Good: Went to see the new penthouse suite at the Luxe Hotel on Rodeo Drive for our upcoming young Hollywood shoot and it's a vast improvement from what used to be there. It will work great for our shoot on Friday.
Bad: Got some images back from a shoot that I'm not happy with. Model isn't working—no emotion. Lighting is contrasty, but not in a good way. Note to photographers: Don't send me a gallery with just three or four images from each look. Odds of building a cohesive story? Zero. I need 10 to 20 images of each look.
Good: Got the GO from uber-publicist Leslie Sloane today for our cover shoot next Monday. Photographer Marc Baptiste comes in from New York on Sunday.
Bad: Needed some high res images for one of our editor's pages and the company we are featuring actually took photos of photos that were hanging on their wall. Um, no, those would NOT be high res images. Geez.
Good: Photographer Geoff Ragatz sent me two amazing locations for shoots. One at Joshua Tree and one at a private beach residence. Very good!
Bad: When are some of these publicists going to get it. If your clients aren't supporting our book with advertising, we aren't going to support you with editorial.
Good: This brilliant new ad for Valentino fragrance Acqua Floreale by illustrator Bernadette Pascua. So elegant and simple and beautiful and FINALLY something other than a photo, It's still Freja Beha but so unique. LOVE!
More good: Loving 84 degrees under bright blue Beverly Hills skies out my office window.