La Mer’s Celebration of an Icon in honor of their 50th anniversary was one of the most gorgeous events.
Developed in 1965 in California by Dr. Max Huber, La Mer is a luxury skincare brand to the stars known for being iconic while transforming skin to look and feel endlessly youthful.
La Mer celebrated 50 Years of an Icon on October 13th, 2015 at Siren Studios in Hollywood. Celebrities and influencers, decked out in “Hollywood Glam” ensembles, posed on the green carpet titled the “$3 Million Wall” because was constructed of $3,200,000 worth of Crème de La Mer jars.
Guests included Erin Wasson, Gwyneth Paltrow, Kate Hudson, Nicole Richie, and Chrissy Teigen.
La Mer transformed the 26,000 sq. ft. space into a massive art installation inspired by the sea. At the entrance stood a giant Crème de La Mer jar, that guests could step inside. Beyond that, incredible things hung from the ceiling like fringe, a giant harp, and acrobats reminiscent of Cirque de Soleil. Models decked out in under-the-sea garb served hors d’oeuvres and bottomless samples of La Mer cremes. The grand finale was a live performance by The Atomics and insanely ridiculous gift bags filled with $1k worth of La Mer’s most popular products.